eStar Entertainment​

eStar Entertainment nurtures and represents online artists, helping them create and distribute engaging esports and gaming content on various platforms, and engage in commercialization activities. Additionally, they offer entertainment marketing and consulting services to global brands.

Online Entertainers​
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Nuoyan​
5.5bn views in 2021, according to Tencent Video ​ ​
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Jackson Wang​
Singer-songwriter, 32m+ Instagram followers
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Sao Yi​
Over 1.7mn subscribers on Douyu​ as of April 30, 2024​

Creator resources​

Strong Bond with Online Entertainers​

Providing athletes with a career beyond esports

Cross-Platform Reach​ ​

Having long-term cooperative relationships with major live streaming and other online entertainment platforms

Professional Content Production ​ ​

Generating diverse and engaging content for live-streaming platforms​ with online entertainers​

Talent Development System​ ​

Offering comprehensive operation and marketing services

In the Spotlight ​

Media content
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Talent Management

OUR TALENT MANAGEMENT BUSINESS PROVIDES A CAREER BEYOND ESPORTS

Guixin “Nuoyan” Guo, one of the most renowned players in KPL history who helped us win the 2019 Honor of Kings International Championship, is now signed with us as an entertainer. He has become a popular reality show star and was one of the contestants on Produce Camp 2021, one of the most popular shows produced by Tencent Video in 2021 with a reportedly record-breaking 5.5 billion views.