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The most global digital sports group in the world​

The NIP Group portfolio​

Our diverse ventures combine to help us create truly transformational gaming experiences.​

Esports clubs​

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Ninjas in Pyjamas — Probably the world’s most legendary esports team.​

Born in 2000 with Counter-Strike in our blood, today we are one of the largest and most legendary esports teams in the world. We earned our stripes by competing at the very top level across almost a dozen game titles and we never lose — we only win or learn. And we’re never, ever, happy with anything less than being the best at any game we compete in.

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eStar Gaming — Eternal glory, never-fading stars​

eStar Gaming is a formidable force in the KPL, the Honor of Kings league in China, and one of the most successful teams in KPL history in terms of number of titles. Envied by many, it is  widely considered to be the most successful mobile esports team in the world​

Talent management​

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eStar Entertainment — China's Leading Digital Sports Talent Agency​

eStar Entertainment nurtures and represents online artists, helping them create and distribute engaging esports and gaming content on various platforms, and engage in commercialization activities. Additionally, they offer entertainment marketing and consulting services to global brands.​

Event production​

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MAG Studio - a leading event production and content service provider​

MAG Studio aims to promote digital culture and become an esports city operator, focusing on esports content production and covering the entire digital sports industry. A key component of NIP Group's esports+ concept, MAG is committed to leveling up event experiences for a broad range of clients.​

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Dragon V - esports and culture in the Greater Bay Area​

DragonV, a joint venture between NIP Group and the Shenzhen Media Group operates esports and concert events in the Greater Bay Area. It serves as an integrated service provider for the esports and culture industry, promoting sustainable development in the region.​