About NIP Group​

At NIP Group, we leverage the unique reach of esports to inspire positive environmental action. Our ongoing partnership with the World Wide Fund for Nature (WWF) and participation in global initiatives like Earth Hour showcase this commitment. In 2023, our Wuhan eStarPro team actively supported WWF's Earth Hour campaign, with players becoming star volunteers and promoting eco-friendly practices through social media and personal actions. This built upon our 2021 collaboration, where NIP joined a global fundraising campaign, participating in livestream events to raise funds and awareness for WWF's conservation programs. By engaging our players and community in these initiatives, we aim to inspire widespread adoption of sustainable practices. We encourage our community to join us in making small, everyday changes that collectively impact our planet's health, demonstrating that esports can play a crucial role in overcoming global environmental challenges.​

We demonstrated our commitment to diversity and inclusion in esports by hosting the Women's LAN 2023 event on December 16, 2023, in Stockholm, Sweden. This innovative gaming and esports event was specifically designed for women and non-binary individuals, offering a blend of competitive gaming, social interaction, and entertainment. The event featured tournaments, a nail-bar, meet-and-greets with esports professionals, and panel discussions on women in professional esports. Members of NIP Impact, the organization's all-female CS2 team, participated, sharing their experiences and insights. By organizing this event, NIP Group took a significant step towards creating opportunities for underrepresented groups in esports, fostering important discussions about gender diversity, and inspiring the next generation of esports professionals from diverse backgrounds.​

At NIP Group, we're committed to leveraging esports for positive environmental impact, focusing on protecting the endangered Yangtze River dolphin. In partnership with the Wuhan Baiji Conservation Foundation, our Wuhan eStarPro team adopted the dolphin as its mascot, symbolizing our dedication for this urgent cause. We've raised funds and awareness through initiatives like Tencent 99 Giving Day, donating RMB 117,210 to conservation efforts. Our involvement extends beyond financial support, with eStarPro players participating in educational events about artificial breeding. We're proud to sponsor "e-Wave," a dolphin born through these efforts. Through these initiatives, NIP Group demonstrates how organizations can contribute significantly to environmental conservation, inviting our community to join us in protecting these remarkable creatures and their ecosystem.​

We are dedicated to lead the change for sustainability in esports. Our Director of Innovation, Laura Rojas Uribe, has represented NIP at recent UN Climate Change Conferences (COP27 & COP28), showcasing our innovative solutions and participating in crucial discussions on how the esports industry can contribute to  achieving climate goals. We've partnered with FILA to explore sustainable fashion in esports, creating jerseys with digital garment IDs to address environmental impacts. Furthermore, by signing the Sustainable Web Manifesto, we've committed to reducing our digital carbon footprint through various initiatives. Through these efforts, NIP Group continues to demonstrate that organizations can play a crucial role in promoting sustainability and driving positive change in the esports industry and beyond.​