Shenzhen, Sept. 9, 2024 — NIP Group Inc. (NASDAQ: NIPG) (the “Company” or “NIP Group”), a leading digital entertainment company, has recently announced the establishment of a dedicated game publishing division, marking a significant expansion of NIP Group's digital entertainment ecosystem. This strategic move leverages the Company's esports expertise to tap into the booming, youth-driven gaming market.

The Company's game publishing strategy will be multifaceted, focusing on esports-oriented titles, as well as exploring opportunities in various game categories. This approach includes developing mini-games for social media platforms, mobile games, and PC games, allowing NIP Group to cater to a wide range of player preferences and capitalize on emerging market trends. By diversifying its game offerings, NIP Group aims to strengthen its position in the competitive gaming market.

Mario Ho, the Chairman and Co-CEO of NIP Group, shared his enthusiasm: "Our entry into the game publishing industry marks an exciting milestone for NIP Group. This move is a natural extension of our vision to deliver a comprehensive and immersive entertainment experience. We are eager to introduce innovative and captivating games to the market, and we are confident that this new venture will bring significant success and growth to our company."

Hicham Chahine, Co-CEO of NIP Group, added: "The establishment of our game publishing division represents a strategic leap forward in our mission to create a fully integrated digital entertainment ecosystem. With Allen's leadership and our team's passion for gaming, we are well-positioned to make a significant impact in the industry. This expansion not only diversifies our business but also strengthens our ability to connect with our global audience in new and exciting ways."

The new game publishing division will be led by Hang “Allen” Sui, Chief Operating Officer of NIP Group. Allen brings with him an impressive track record spanning approximately 15 years in the esports and gaming industry. Prior to joining NIP Group, Allen held key positions at Tencent (HKEX: 0700) from 2009 to 2023. His extensive experience covers the publishing and operation of numerous Chinese and global competitive gaming projects, including Monument Valley 2,  PUBG: Battlegrounds andValorant. Allen's roots in esports run deep, as he was a former professional Counter-Strike player who competed for the WizArds team in 2003. This unique combination of professional gaming experience and industry expertise ideally equips him to lead NIP Group's ambitious plans in the game publishing sector.

"I am thrilled to be part of this new chapter at NIP Group. With my experience in game publishing and the support of our talented team, we are confident in our ability to make a significant impact in the gaming industry. Our passion for gaming and dedication to excellence will drive us to achieve our goals and beyond," said Sui.

NIP Group’s entry into the game publishing industry underscores its strategic ambition to create a fully integrated digital entertainment ecosystem. The Company's expansion into this area is a testament to its adaptability and forward-thinking approach to the evolving entertainment landscape.

About NIP Group Inc.

NIP Group is a digital entertainment company created for a growing global audience of gaming and esports fans. The business was formed in 2023 through a merger between legendary esports organization Ninjas in Pyjamas and digital sports group ESV5, which includes eStar Gaming, a world-leader in mobile esports. Building on the success of its competitive teams with an innovative mix of business ventures, including talent management, event production, hospitality and game publishing, NIP Group is developing transformational experiences that entertain, inspire and connect fans worldwide, to expand its global footprint and engage digital-first gamers where they are. NIP Group currently has operations in Sweden, China, Abu Dhabi and Brazil, and its esports rosters participate across multiple game titles at the biggest events around the world.

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