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Ninjas in Pyjamas enters partnership with Red Bull

Nov. 23, 2022

Stockholm, Sweden (November 23, 2022): Ninjas in Pyjamas (NIP), the legendary Swedish esports organization announced today a global partnership with Red Bull. The two pioneers, in a relatively young industry, share the vision that esports represents the new frontier of entertainment and sports.

Red Bull is one of the first big brands to see the potential and remain steadfast on the esports scene. The energy drink company’s logo will be visible for the community on NIPs CS:GO jerseys at Blast Premier Fall Finals in Copenhagen taking place on November 23-27, 2022. Stay tuned – the partnership, spanning NIP rosters, is way more than just a logo on a shirt.


“Red Bull has been in the game almost as long as we have —and where there is esports, there is Red Bull” says Hicham Chahine, CEO of NIP

“It’s a feeling that Ninjas finally got their wings! Seeing the raging crimson bull on our NIP jerseys will be a proud moment for our organization." Hicham Chahine concludes.

“NIP is thrilled to be Red Bull’s first esports partner in Sweden. We’re looking forward to introducing esports to a much wider audience and creating impactful and memorable experiences together!” says Toni Kaski, Vice President of Commercial Partnerships at NIP.

Press questions and further information contact:

Margaret Steiner, at


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5- CS:GO team player portraits

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Ninjas in Pyjamas (NIP) is a pioneer within professional esports, one of the fastest growing global industries. The visionary organization is legendary for bringing gaming culture to a world without boundaries.

Founded in 2000 in Stockholm, Sweden

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