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Welcome to the Club — Ninjas in Pyjamas launches its first ever pyjamas

Mar. 24, 2022

24th of March, Stockholm, Sweden

20 years of Ninjas in Pyjamas without pyjamas is over. The Swedish esports giant finally releases their very first Pyjamas. A piece made of premium materials, with amazing embroidery and a heat print, is now available in the NIP shop. It comes in black — and in limited edition, meaning when it's sold out, it's sold out. Take the chance and become one of the rare owners of this beauty.

“Words cannot describe how excited I am about this. We’ve been working so hard on making a perfect product — and after a lot of sampling we finally did it. Pyjamas are a natural extension of our brand and with a new visual identity, we just had to do it,” said Laura Rojas, Head of Apparel & Merchandise.

It’s all a part of the Welcome to the Club campaign — NIP’s first ever full scale physical-digital integration, where a digital version of the pyjamas is included when buying the physical one. Customers can also get their hands on the digital version separately. Laura Rojas concludes:

“Welcome to the Club is our way to show that everyone can be a ninja. I want for our fans to feel included — a part of the NIP family — because they are. They asked for pyjamas, and it feels amazing that we now have one ready for them.”

This is the first time the Swedish power house creates a full scale physical-digital integration, something they say they will continue with once a year in the future, and customers who buy one now will have instant access to the next year’s product.

Expect the unexpected. But this time, it was maybe the other way around. Welcome to the club everyone.

About Ninjas in Pyjamas:

We are Ninjas in Pyjamas, probably the world's most legendary esports team. Born in 2000 with Counter-Strike in our blood, we have pioneered the esports scene since its inception. We earned our stripes by competing at the very top level across almost a dozen game titles and we never lose — we only win or learn. Our vision is to bring gaming culture to a world without boundaries.

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Stockholm headquarter:Rosenlundsgatan 31, 118 63, Stockholm, Sweden

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