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NIP X FILA JOIN FORCES - NIP x FILA define the future style of gaming for individuals globally, powered by FIC

Nov. 2, 2022


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NIP X FILA: ROOTED IN E-SPORT, AMPLIFIED IN LIFESTYLE


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ICONIC PERFORMANCES, NIP X FILA


Stockholm, Sweden: Esports legends, Ninjas in Pyjamas (NIP) announced today a new partnership with the global sports brand, FILA. Together the iconic brands are defining the future style of gaming for individuals, fans and players around the globe. The new collection of pro athletic wear for the gaming industry boasts performance without compromising beauty or aesthetics. Fashion Innovation Center (FIC) insights into emerging business models, technology and change in consumer behavior power the collection’s jersey with unique digital garment IDs. NIP X FILA makes for a love match that could almost warm a warrior's heart.


Technology and innovation plus tradition is the formula behind the collection of elite pro-wear — NIPs esports prowess merges with the evolutionary craft of FILA. The fashionable cool looks strike a bold balance between versatile performance wear and on-and-off the playing-field garb.


“FILA is truly an iconic brand within sports and entertainment. We are inspired by their elite heritage, heroic athletes and spirit of reinvention” says Hicham Chahine, CEO of NIP


“NIP is thrilled to be joining FILA as they engage with a younger demographic and new industries like esports. We are proud to be a guiding force as FILA explores using technology to create transformational experiences.” Hicham Chahine concludes.


“FIC’s mission is to digitize the fashion industry. By implementing strategies and new business models and driving sustainable growth from day one, we consider this initiative groundbreaking. It’s truly innovative in the transformation towards better industry practices" says Fredrik Timour, CEO of FIC.


“With their fanbase in the millions and growing, it’s been extremely exciting to collaborate with NIP.


Together we are testing new avenues of interaction between esports and performance wear,” says Luca Bertolino, Head of Global Strategic Marketing for FILA


Press questions and further information contact:


Margaret Steiner, at press@nip.gl


Launch film NIP x FILA - Iconic Performances


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NINJAS IN PYJAMAS


Ninjas in Pyjamas (NIP) is a pioneer within professional esports, one of the fastest growing global industries. The visionary organization is legendary for bringing gaming culture to a world without boundaries.


Founded in 2000 in Stockholm, Sweden


This is our time | Ninjas in Pyjamas (VIDEO)


FILA


Over the last half century, FILA has been there for iconic moments in sport and style.


From its humble textile beginnings in Biella, Italy to its historic introduction of color on the tennis courts in 1973 to its signature basketball footwear being reintroduced today, the brand takes pride in creating designs as bold and breakthrough as its wearers.


Founded in 1911 in Biella, Italy


Active in Esports Since: 2019


Esports Partnerships: FILA was announced as the official apparel partner of Counter Logic‘s Fortnite team in 2019.


Fashion Innovation Center


The Fashion Innovation Center, launched in 2019, develops innovative concepts that define a clear road map for industries looking to implement strategies and capitalize on the opportunities presented through new business models.



Fluent in the language of next-gen strategies, the Stockholm-based company also works with policy to help establish new business standards for the digitalisation of the fashion industry.


Founded in 2019 in Stockholm, Sweden

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Stockholm headquarter:Rosenlundsgatan 31, 118 63, Stockholm, Sweden

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